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Kerin, Roger A.

Strategic marketing problems: cases and comments. / Roger A. Kerin, Robert A. Peterson - 8th ed. - Englewood Cliffs, N.J. : Prentice Hall, 1998 - xii, 738p. : 29cm

Includes index.

0136328601 9780136328605


Marketing - Decision making - Case studies
Marketing - Management - Case studies

658.802 / KER 1998
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