USJ Logo
Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin & Robert A. Peterson. - International ed. - New Jersey : Pearson Prentice Hall, c2004. - viii, 696 pages : illustrations (some color) ; 29 cm.

9780131230309


Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

© 2019 University of Saint Joseph's Library Portal

Powered by Koha