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Roll, Martin, 1967-

Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll, Business & Brand Strategist, Senior Advisor, Martin Roll Company, Singapore. - 2nd edition, revised and updated. - xx, 335 pages: illustrations ; 23 cm

Includes bibliographical references and index.

9781137359162 (hardback)

2015003633


Brand name products--Management.--Asia
Brand name products--Marketing.--Asia

658.8 / ROL 2015
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