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Strategic marketing problems: cases and comments (Record no. 133723)

000 -LEADER
fixed length control field 00593nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150408s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 020510553X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8 KERst 1987
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 9494
245 ## - TITLE STATEMENT
Title Strategic marketing problems: cases and comments
Statement of responsibility, etc. Roger A. Kerin, Robert A. Peterson
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, MA
Name of publisher, distributor, etc. Allyn and Bacon
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent 735p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Decision making - Case studies
9 (RLIN) 26140
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Management - Case studies
9 (RLIN) 26141
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent location Current location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        General Circulation USJ Library - Ilha Verde Campus USJ Library - Ilha Verde Campus 2015-04-21 658.8 KERst 1987 03470 2020-02-14 2015-04-21 Book
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