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Strategic marketing problems: cases and comments. (Record no. 133782)

000 -LEADER
fixed length control field 00773nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150408r19981987njua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136328601
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136328605
040 ## - CATALOGING SOURCE
Original cataloging agency MO-MaUSJ
Transcribing agency MO-MaUSJ
Modifying agency MO-MaUSJ
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.802
Item number KER 1998
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.802
Item number KER 1998
Classification number 658.802 KER 1998
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 9494
245 ## - TITLE STATEMENT
Title Strategic marketing problems: cases and comments.
Statement of responsibility, etc. / Roger A. Kerin, Robert A. Peterson
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xii, 738p. :
Dimensions 29cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Decision making - Case studies
9 (RLIN) 26140
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Management - Case studies
9 (RLIN) 26141
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent location Current location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        General Circulation USJ Library - Ilha Verde Campus USJ Library - Ilha Verde Campus 2015-04-21 658.802 KER 1998 03534 2020-02-14 2015-04-21 Book
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