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Integrated advertising, promotion, & marketing communications (Record no. 137030)

000 -LEADER
fixed length control field 00490nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150408s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273753285
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion, & marketing communications
250 ## - EDITION STATEMENT
Edition statement 5th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow, Essex
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 463 p. : ill.
Dimensions 28 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- BKS
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent location Current location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        General Circulation USJ Library - Ilha Verde Campus USJ Library - Ilha Verde Campus 2015-04-21 659.1 CLO 2012 13266 2018-07-06 2015-04-21 Book

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