| 000 -LEADER |
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| fixed length control field |
08337cam a2200289 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
071211s2009 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780132079518 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
OSUU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Scarborough, Norman M. |
| 9 (RLIN) |
1002 |
| 245 10 - TITLE STATEMENT |
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| Title |
Effective small business management : |
| Remainder of title |
an entrepreneurial approach / |
| Statement of responsibility, etc. |
Norman M. Scarborough, Douglas L. Wilson, Thomas W. Zimmerer. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Pearson Prentice Hall, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
928 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 867-889) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
section 1. The challenge of entrepreneurship -- 1. Entrepreneurs : the driving force behind small business -- What is an entrepreneur? -- How to sport entrepreneurial opportunities -- The benefits of owning a small business -- The potential drawbacks of entrepreneurship -- Why the boom : the fuel feeding the entrepreneurial fire -- The cultural diversity of entrepreneurship -- The contributions of small businesses -- Putting failure into perspective -- How to avoid the pitfalls -- Conclusion -- Chapter review -- Discussion questions -- section 2. Building the business plan : beginning considerations -- 2. Strategic management and the entrepreneur -- Building a competitive advantage -- The strategic management process -- Conclusion -- Chapter review -- Discussion questions -- 3. Choosing a form of ownership -- The sole proprietorship -- The partnership -- The corporation -- Alternative forms of ownership -- Summary of selecting the form of ownership -- Chapter review -- Discussion questions -- 4. Franchising and the entrepreneur -- What is a franchise? -- Types of franchising -- The benefits of buying a franchise -- Drawbacks of buying a franchise -- Franchising and the law -- The right way to buy a franchise -- Franchise contracts -- Trends in franchising -- Franchising as a growth strategy -- Conclusion -- Chapter review -- Discussion questions -- 5. Buying an existing business -- Buying an existing business -- The right way to buy a business -- Methods for determining the value of a business -- Negotiating the deal -- Chapter review -- Discussion questions -- 6. Conducting a feasibility analysis and crafting a winning business plan -- Conducting a feasibility analysis -- The benefits of a business plan -- The elements of a business plan -- What lenders and investors look for in a business plan -- making the business plan presentation -- Conclusion -- Suggested business plan format -- Chapter review -- Discussion questions -- section 3. Building a business plan : financial issues -- 7. Creating a solid financial plan -- Basic financial reports -- Creating projected financial statements -- Ratio analysis -- Interpreting business ratios -- Breakeven analysis -- Chapter review -- Discussion questions -- 8. Managing cash flow -- Cash management -- Cash and profits are not the same -- The cash budget -- Preparing a cash budget -- The "big three" of cash management -- Avoiding the cash crunch -- Conclusion -- Chapter review -- Discussion questions -- |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
section 4. Building a business plan : marketing your company -- 9. Building a guerrilla marketing plan -- Creating a guerrilla marketing plan -- Market diversity : pinpointing the target market -- Determining customer needs and wants through market research -- How to conduct market research -- Plotting a guerrilla marketing strategy : building a competitive edge -- Marketing on the World Wide Web -- The marketing mix -- Chapter review -- Discussion questions -- 10. Creative use of advertising and promotion -- Define your company's unique selling proposition -- Creating a promotional strategy -- Selecting advertising media -- How to prepare an advertising budget -- How to advertise big on a small budget -- Chapter review -- Discussion questions -- 11. Pricing and credit strategies -- Pricing : a creative blend of art and science -- Three powerful pricing forces : image, competition, and value -- Pricing strategies and tactics -- Pricing techniques for retailers -- Pricing techniques for manufacturers -- Pricing techniques for service businesses -- The impact of credit on pricing -- Chapter review -- Discussion questions -- 12. Global marketing strategies -- Why go global? -- Going global : strategies for small businesses -- Exporting -- Barriers to international trade -- International trade agreements -- Conclusion -- Chapter review -- Discussion questions -- 13. E-commerce and entrepreneurship -- Benefits of selling on the Web -- Factors to consider before launching into e-commerce -- Twelve myths of e-commerce -- Strategies for e-success -- Designing a killer Web site -- Tracking Web results -- Ensuring Web privacy and security -- Chapter review -- Discussion questions -- section 5. Putting the business plan to work : finding financing -- 14. Sources of equity financing -- Planning for capital needs -- Sources of equity financing -- Chapter review -- Discussion questions -- 15. Sources of debt financing -- Sources of debt capital -- Non-bank sources of debt capital -- Federally sponsored programs -- Small Business Administration (SBA) -- State and local loan development programs -- Internal methods of financing -- Where not to seek funds -- Chapter review -- Discussion questions -- |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
section 6. Location and layout -- 16. Location, layout, and physical facilities -- The logic of location : from region to state to city to site -- Location criteria for retail and service businesses -- Location options for retail and service businesses -- The location decision for manufacturers -- Layout and design considerations -- Layout : maximizing revenues, increasing efficiency, and reducing costs -- Chapter review -- Discussion questions -- section 7. Managing a small business : techniques for enhancing profitability -- 17. Supply chain management -- Creating a purchasing plan -- Quantity : the economic order quantity (EOQ) -- Timing, when to order -- Managing the supply chain : vendor analysis and selection -- Legal issues affecting purchasing -- Chapter review -- Discussion questions -- 18. Managing inventory -- Inventory control systems -- Just-in-time inventory control techniques -- Turning slow-moving inventory into cash -- Protecting inventory from theft -- Conclusion -- Chapter review -- Discussion questions -- section 8. Managing people : a company's most valuable resource -- 19. Staffing and leading a growing company -- The entrepreneur's role as leader -- Hiring the right employees : the company's future depends on it -- Building the right culture and organizational structure -- Communicating effectively -- The challenge of motivating workers -- Chapter review -- Discussion questions -- section 9. Legal aspects of small business : succession, ethics, and government regulation -- 20. Management succession and risk management strategies in the family business -- Family businesses -- Exit strategies -- Management succession -- Developing a management succession plan -- Risk management strategies -- The basics of insurance -- Controlling insurance costs -- Chapter review -- Discussion questions -- 21. Ethics and social responsibility : doing the right thing -- An ethical perspective -- Who is responsible for ethical behavior? -- Establishing ethical standards -- Social responsibility and social entrepreneurship -- Putting social responsibility into practice -- Conclusion -- Chapter review -- Discussion questions -- 22. The legal environment : business law and government regulation -- The law of contracts -- The Uniform Commercial Code (UCC) -- Protection of intellectual property rights -- The law of agency -- Bankruptcy -- Government regulation -- Conclusion -- Chapter review -- Discussion questions -- Appendix -- Cases -- Endnotes -- Credits -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Small business |
| General subdivision |
Management. |
| 9 (RLIN) |
1003 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New business enterprises |
| General subdivision |
Management. |
| 9 (RLIN) |
140 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Small business |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 9 (RLIN) |
4003 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New business enterprises |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 9 (RLIN) |
4004 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Doug |
| Fuller form of name |
(Douglas L.) |
| 9 (RLIN) |
4005 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zimmerer, Thomas. |
| 9 (RLIN) |
4006 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Materials specified |
Table of contents only |
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