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Effective small business management : (Record no. 138370)

000 -LEADER
fixed length control field 08337cam a2200289 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071211s2009 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132079518
049 ## - LOCAL HOLDINGS (OCLC)
Holding library OSUU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Scarborough, Norman M.
9 (RLIN) 1002
245 10 - TITLE STATEMENT
Title Effective small business management :
Remainder of title an entrepreneurial approach /
Statement of responsibility, etc. Norman M. Scarborough, Douglas L. Wilson, Thomas W. Zimmerer.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent 928 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 867-889) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note section 1. The challenge of entrepreneurship -- 1. Entrepreneurs : the driving force behind small business -- What is an entrepreneur? -- How to sport entrepreneurial opportunities -- The benefits of owning a small business -- The potential drawbacks of entrepreneurship -- Why the boom : the fuel feeding the entrepreneurial fire -- The cultural diversity of entrepreneurship -- The contributions of small businesses -- Putting failure into perspective -- How to avoid the pitfalls -- Conclusion -- Chapter review -- Discussion questions -- section 2. Building the business plan : beginning considerations -- 2. Strategic management and the entrepreneur -- Building a competitive advantage -- The strategic management process -- Conclusion -- Chapter review -- Discussion questions -- 3. Choosing a form of ownership -- The sole proprietorship -- The partnership -- The corporation -- Alternative forms of ownership -- Summary of selecting the form of ownership -- Chapter review -- Discussion questions -- 4. Franchising and the entrepreneur -- What is a franchise? -- Types of franchising -- The benefits of buying a franchise -- Drawbacks of buying a franchise -- Franchising and the law -- The right way to buy a franchise -- Franchise contracts -- Trends in franchising -- Franchising as a growth strategy -- Conclusion -- Chapter review -- Discussion questions -- 5. Buying an existing business -- Buying an existing business -- The right way to buy a business -- Methods for determining the value of a business -- Negotiating the deal -- Chapter review -- Discussion questions -- 6. Conducting a feasibility analysis and crafting a winning business plan -- Conducting a feasibility analysis -- The benefits of a business plan -- The elements of a business plan -- What lenders and investors look for in a business plan -- making the business plan presentation -- Conclusion -- Suggested business plan format -- Chapter review -- Discussion questions -- section 3. Building a business plan : financial issues -- 7. Creating a solid financial plan -- Basic financial reports -- Creating projected financial statements -- Ratio analysis -- Interpreting business ratios -- Breakeven analysis -- Chapter review -- Discussion questions -- 8. Managing cash flow -- Cash management -- Cash and profits are not the same -- The cash budget -- Preparing a cash budget -- The "big three" of cash management -- Avoiding the cash crunch -- Conclusion -- Chapter review -- Discussion questions --
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note section 4. Building a business plan : marketing your company -- 9. Building a guerrilla marketing plan -- Creating a guerrilla marketing plan -- Market diversity : pinpointing the target market -- Determining customer needs and wants through market research -- How to conduct market research -- Plotting a guerrilla marketing strategy : building a competitive edge -- Marketing on the World Wide Web -- The marketing mix -- Chapter review -- Discussion questions -- 10. Creative use of advertising and promotion -- Define your company's unique selling proposition -- Creating a promotional strategy -- Selecting advertising media -- How to prepare an advertising budget -- How to advertise big on a small budget -- Chapter review -- Discussion questions -- 11. Pricing and credit strategies -- Pricing : a creative blend of art and science -- Three powerful pricing forces : image, competition, and value -- Pricing strategies and tactics -- Pricing techniques for retailers -- Pricing techniques for manufacturers -- Pricing techniques for service businesses -- The impact of credit on pricing -- Chapter review -- Discussion questions -- 12. Global marketing strategies -- Why go global? -- Going global : strategies for small businesses -- Exporting -- Barriers to international trade -- International trade agreements -- Conclusion -- Chapter review -- Discussion questions -- 13. E-commerce and entrepreneurship -- Benefits of selling on the Web -- Factors to consider before launching into e-commerce -- Twelve myths of e-commerce -- Strategies for e-success -- Designing a killer Web site -- Tracking Web results -- Ensuring Web privacy and security -- Chapter review -- Discussion questions -- section 5. Putting the business plan to work : finding financing -- 14. Sources of equity financing -- Planning for capital needs -- Sources of equity financing -- Chapter review -- Discussion questions -- 15. Sources of debt financing -- Sources of debt capital -- Non-bank sources of debt capital -- Federally sponsored programs -- Small Business Administration (SBA) -- State and local loan development programs -- Internal methods of financing -- Where not to seek funds -- Chapter review -- Discussion questions --
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note section 6. Location and layout -- 16. Location, layout, and physical facilities -- The logic of location : from region to state to city to site -- Location criteria for retail and service businesses -- Location options for retail and service businesses -- The location decision for manufacturers -- Layout and design considerations -- Layout : maximizing revenues, increasing efficiency, and reducing costs -- Chapter review -- Discussion questions -- section 7. Managing a small business : techniques for enhancing profitability -- 17. Supply chain management -- Creating a purchasing plan -- Quantity : the economic order quantity (EOQ) -- Timing, when to order -- Managing the supply chain : vendor analysis and selection -- Legal issues affecting purchasing -- Chapter review -- Discussion questions -- 18. Managing inventory -- Inventory control systems -- Just-in-time inventory control techniques -- Turning slow-moving inventory into cash -- Protecting inventory from theft -- Conclusion -- Chapter review -- Discussion questions -- section 8. Managing people : a company's most valuable resource -- 19. Staffing and leading a growing company -- The entrepreneur's role as leader -- Hiring the right employees : the company's future depends on it -- Building the right culture and organizational structure -- Communicating effectively -- The challenge of motivating workers -- Chapter review -- Discussion questions -- section 9. Legal aspects of small business : succession, ethics, and government regulation -- 20. Management succession and risk management strategies in the family business -- Family businesses -- Exit strategies -- Management succession -- Developing a management succession plan -- Risk management strategies -- The basics of insurance -- Controlling insurance costs -- Chapter review -- Discussion questions -- 21. Ethics and social responsibility : doing the right thing -- An ethical perspective -- Who is responsible for ethical behavior? -- Establishing ethical standards -- Social responsibility and social entrepreneurship -- Putting social responsibility into practice -- Conclusion -- Chapter review -- Discussion questions -- 22. The legal environment : business law and government regulation -- The law of contracts -- The Uniform Commercial Code (UCC) -- Protection of intellectual property rights -- The law of agency -- Bankruptcy -- Government regulation -- Conclusion -- Chapter review -- Discussion questions -- Appendix -- Cases -- Endnotes -- Credits -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business
General subdivision Management.
9 (RLIN) 1003
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises
General subdivision Management.
9 (RLIN) 140
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business
Geographic subdivision United States
General subdivision Management.
9 (RLIN) 4003
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises
Geographic subdivision United States
General subdivision Management.
9 (RLIN) 4004
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wilson, Doug
Fuller form of name (Douglas L.)
9 (RLIN) 4005
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zimmerer, Thomas.
9 (RLIN) 4006
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          General Circulation USJ Library - Ilha Verde Campus USJ Library - Ilha Verde Campus 2015-12-15 658.022 SCA 2009 21919 2020-02-14 2015-12-15 Book
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