000 -LEADER |
fixed length control field |
02666cam a22003854a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
041207s2006 nyuab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2004065542 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA826956 |
Source |
bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072828803 (text : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780072828801 (text : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073080152 (pkg. : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780073080154 (pkg. : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071116087 (International ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071116084 (International ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071116095 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071116091 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)57243564 |
Canceled/invalid control number |
(OCoLC)60568023 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BAKER |
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IXA |
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Z8S |
-- |
BTCTA |
-- |
YDXCP |
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UBA |
-- |
UKM |
-- |
COO |
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EYE |
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DEBBG |
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WMC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M37 2006 |
245 00 - TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc. |
Roger A. Kerin ... [et al.]. |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc. |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xlvi, 733 p. : |
Other physical details |
col. ill., col. maps ; |
Dimensions |
29 cm. |
490 1# - SERIES STATEMENT |
Series statement |
McGraw-Hill/Irwin series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 673-700) and indexes. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Initiating the marketing process-- Creating customer relationships and value through marketing -- Developing successful marketing and corporate strategies -- Appendix A Building an effective marketing plan -- Scanning the marketing environment -- Ethics and social responsibility in marketing -- Understanding buyers and markets -- Consumer behavior -- Organizational markets and buyer behavior -- Reaching global markets -- Targeting marketing opportunities -- Marketing research: from information to action -- Identifying market segments and targets -- Satisfying marketing opportunities -- Developing new products and services -- Managing products and brands -- Managing services -- Building the price foundation -- Arriving at the final price -- Appendix B Financial aspects of marketing -- Managing marketing channels and wholesaling -- Integrating supply chain and logistics management -- Retailing -- Integrated marketing communications and direct marketing -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Managing the marketing process -- Implementing interactive and multichannel marketing -- 22 Pulling it all together: The strategic marketing process. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
9 (RLIN) |
3572 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kerin, Roger A. |
9 (RLIN) |
9494 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
McGraw-Hill/Irwin series in marketing. |
9 (RLIN) |
9495 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://catdir.loc.gov/catdir/enhancements/fy0619/2004065542-d.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://catdir.loc.gov/catdir/enhancements/fy0619/2004065542-t.html |