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Marketing / (Record no. 140692)

000 -LEADER
fixed length control field 02666cam a22003854a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041207s2006 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004065542
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA826956
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072828803 (text : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072828801 (text : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073080152 (pkg. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073080154 (pkg. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071116087 (International ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071116084 (International ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071116095
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071116091
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)57243564
Canceled/invalid control number (OCoLC)60568023
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- IXA
-- Z8S
-- BTCTA
-- YDXCP
-- UBA
-- UKM
-- COO
-- EYE
-- DEBBG
-- WMC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .M37 2006
245 00 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Roger A. Kerin ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xlvi, 733 p. :
Other physical details col. ill., col. maps ;
Dimensions 29 cm.
490 1# - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 673-700) and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Initiating the marketing process-- Creating customer relationships and value through marketing -- Developing successful marketing and corporate strategies -- Appendix A Building an effective marketing plan -- Scanning the marketing environment -- Ethics and social responsibility in marketing -- Understanding buyers and markets -- Consumer behavior -- Organizational markets and buyer behavior -- Reaching global markets -- Targeting marketing opportunities -- Marketing research: from information to action -- Identifying market segments and targets -- Satisfying marketing opportunities -- Developing new products and services -- Managing products and brands -- Managing services -- Building the price foundation -- Arriving at the final price -- Appendix B Financial aspects of marketing -- Managing marketing channels and wholesaling -- Integrating supply chain and logistics management -- Retailing -- Integrated marketing communications and direct marketing -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Managing the marketing process -- Implementing interactive and multichannel marketing -- 22 Pulling it all together: The strategic marketing process.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 3572
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 9494
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title McGraw-Hill/Irwin series in marketing.
9 (RLIN) 9495
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Shelving location
          General Circulation USJ Library - Ilha Verde Campus USJ Library - Ilha Verde Campus 2016-05-11 658.8 KER 2006 23033 2018-07-06 2016-05-11 Book  
          General Circulation USJ Library - Ilha Verde Campus USJ Library - Ilha Verde Campus 2018-03-05 658.8 KER 2006 25441 2018-03-05 2018-03-05 Book General Collection
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