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Strategic marketing problems : (Record no. 142628)

000 -LEADER
fixed length control field 00673cam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160913r19902004xxua|||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131230309
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 9494
245 ## - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments /
Statement of responsibility, etc. Roger A. Kerin & Robert A. Peterson.
250 ## - EDITION STATEMENT
Edition statement International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 696 pages :
Other physical details illustrations (some color) ;
Dimensions 29 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
-- Case studies.
9 (RLIN) 13431
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
-- Case studies.
9 (RLIN) 13432
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
9 (RLIN) 13433
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          General Circulation USJ Library - Ilha Verde Campus USJ Library - Ilha Verde Campus 2016-09-01 658.802 KER 2004 22322 2020-02-14 2016-09-01 Book
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