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Marketing management : (Record no. 145089)

000 -LEADER
fixed length control field 02177nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171114s xxu2012| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810687977
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.802
Item number KOT 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 3874
245 1# - TITLE STATEMENT
Title Marketing management :
Remainder of title an Asian perspective /
Statement of responsibility, etc. Philip Kotler.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Pearson Education South Asia Pte Ltd,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 874, [83] pages :
Other physical details color illustrations ;
Dimensions 28 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 - Understanding Marketing Management Chapter 1: Defining Marketing for the 21st CenturyChapter 2: Developing Marketing Strategies and Plans Part 2 - Capturing Marketing Insights Chapter 3: Gathering Information and Scanning the Environment Chapter 4: Conducting Marketing Research and Forecasting Demand Part 3 - Connecting with Customers Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Chapter 6: Analyzing Consumer Markets Chapter 7: Analyzing Business Markets Chapter 8: Identifying Market Segments and Targets Part 4 - Building Strong Brands Chapter 9: Creating Brand Equity Chapter 10: Crafting the Brand Positioning Chapter 11: Competitive Dynamics Part 5 - Shaping the Market Offerings Chapter 12: Setting Product Strategy Chapter 13: Designing and Managing Services Chapter 14: Developing Pricing Strategies and Programs Part 6 - Delivering Value Chapter 15: Designing and Managing Marketing Channels and Value Networks Chapter 16: Managing Retailing, Wholesaling, and Logistics Part 7 - Communicating ValueChapter 17: Designing and Managing Integrated Marketing Communications Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations Chapter 19: Managing Personal Communications: Direct Marketing and Personal Selling Part 8 - Creating Successful Long-Term Growth Chapter 20: Introducing New Market Offerings Chapter 21: Tapping into Global Markets Chapter 22: Managing a Holistic Marketing Organization CoursesBK0401, Marketing ManagementBK0402, Graduate Marketing Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 3573
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Asia
General subdivision Management.
9 (RLIN) 3872
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last checked out Price effective from Koha item type
          General Circulation USJ Library - Ilha Verde Campus USJ Library - Ilha Verde Campus   2017-11-15 Purchase 2 3 658.802 KOT 2012 24520 2019-09-26 2019-08-22 2019-08-22 2017-11-15 Book

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