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Asian brand strategy : (Record no. 145429)

000 -LEADER
fixed length control field 01105cam a2200301 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150213s2015 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015003633
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137359162 (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code a------
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ROL 2015
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8
Item number ROL 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Roll, Martin,
Dates associated with a name 1967-
245 10 - TITLE STATEMENT
Title Asian brand strategy :
Remainder of title building and sustaining strong global brands in Asia /
Statement of responsibility, etc. Martin Roll, Business & Brand Strategist, Senior Advisor, Martin Roll Company, Singapore.
250 ## - EDITION STATEMENT
Edition statement 2nd edition, revised and updated.
264 #1 -
-- Houndmills, Basingstoke, Hampshire ;
-- New York, NY :
-- Palgrave Macmillan,
-- 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 335 pages:
Other physical details illustrations ;
Dimensions 23 cm
336 ## -
-- text
-- rdacontent
337 ## -
-- unmediated
-- rdamedia
338 ## -
-- volume
-- rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
Geographic subdivision Asia
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
Geographic subdivision Asia
General subdivision Marketing.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Koha item type
          General Circulation USJ Library - Ilha Verde Campus USJ Library - Ilha Verde Campus General Collection 2018-01-15 Purchase 658.8 ROL 2015 25086 2020-02-14 Book
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