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Typographic design : (Record no. 146487)

000 -LEADER
fixed length control field 02236ctm a22003257a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181026s2018 nju ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018035869
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781119312567
Qualifying information pbk.
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency MO-MaUSJ
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 686.224
Item number TYP 2018
245 10 - TITLE STATEMENT
Title Typographic design :
Remainder of title form and communication /
Statement of responsibility, etc. Rob Carter, Sandra Maxa, Mark Sanders, Philip B. Meggs, Ben Day.
250 ## - EDITION STATEMENT
Edition statement 7th edition.
264 #1 -
-- Hoboken, New Jersey :
-- Wiley,
-- [2018]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The evolution of typography -- The anatomy of typography -- Legibility -- The typographic grid -- Syntax and communication -- The typographic message -- The evolution of typographic technology -- Typography in time and motion -- Case studies in typographic design -- Typographic design education -- Typographic design process -- Type specimens.
520 ## - SUMMARY, ETC.
Summary, etc. "This book is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, type can communicate so much more than the words themselves; in fact, the written words and the "real" message can be at odds. Typography design determines how you feel about a message, the associations you make, and ultimately, the overall success of the piece. Typography design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts"--
-- Provided by publisher.
588 ## -
-- Description based on print version record and CIP data provided by publisher; resource not viewed.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic design (Typography).
9 (RLIN) 2343
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Printing
General subdivision Style manuals.
9 (RLIN) 22350
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Day, Ben,
Relator term author.
9 (RLIN) 22351
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Maxa, Sandra,
Relator term author.
9 (RLIN) 22352
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Meggs, Philip B.,
Relator term author.
9 (RLIN) 4579
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sanders, Mark
Fuller form of name (Mark Allen),
Relator term author.
9 (RLIN) 22353
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book

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