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Branding : (Record no. 146807)

000 -LEADER
fixed length control field 01773cam a22002537a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181130t20162016nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016931255
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500518960
040 ## - CATALOGING SOURCE
Original cataloging agency ERASA
Language of cataloging eng
Description conventions rda
Transcribing agency ERASA
Modifying agency UAB
-- CHVBK
-- OCLCF
-- A7U
-- MO-MaUSJ
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.827
Item number JOH 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Johnson, Michael,
Dates associated with a name 1964-
Relator term author.
9 (RLIN) 23602
245 10 - TITLE STATEMENT
Title Branding :
Remainder of title in five and a half steps : the definitive guide to the strategy and design of brand identities /
Statement of responsibility, etc. Michael Johnson.
246 30 - VARYING FORM OF TITLE
Title proper/short title Definitive guide to the strategy and design of brand identities
264 #1 -
-- New York :
-- Thames & Hudson,
-- 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 320 pages :
Other physical details illustrations (chiefly color) ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 310-315) and index.
520 8# - SUMMARY, ETC.
Summary, etc. In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing).
9 (RLIN) 4943
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 4942
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          General Circulation USJ Library - Ilha Verde Campus USJ Library - Ilha Verde Campus   2018-12-04 Purchase 256.48 658.827 JOH 2016 29257 2018-12-04 360.00 2018-12-04 Book

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