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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy

By: Hooley, Graham J.
Publisher: Harlow, England : Prentice Hall, 2004Edition: 3rd ed.Description: 622 pages.ISBN: 0273655167.Subject(s): Marketing -- Management | Target marketing
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.802 HOO 2004 (Browse shelf) Available 00835

Includes bibliographical references and index.

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