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Services marketing in Asia: managing people, technology, and strategy Christopher Lovelock [et.al]

By: Christopher, Lovelock.
Material type: materialTypeLabelBookPublisher: Singapore : Pearson Prentice Hall, 2005Edition: 2nd ed.Description: xxiv, 696p. : ill. ; 26 cm.ISBN: 0131275372.Subject(s): Professions -- Asia -- Marketing | Service industries -- Asia -- MarketingDDC classification:
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 SER 2005 Available 21929
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 SER 2005 Available 03319
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 SER 2005 Available 03482
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 SER 2005 Available 03483

Includes index.

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