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Crossing the chasm: marketing and selling high-tech products to mainstream customers. / Geoffrey A. Moore; with a foreword by Regis McKenna

By: Moore, Geoffrey A.
Publisher: New York Harper Business 1999Description: 227p.ISBN: 0066620023.Subject(s): High technology - Marketing | Selling - High technology | Technological innovations - Marketing
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 MOO 1999 (Browse shelf) Available 03435

Includes index.

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