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Social marketing: strategies for changing public behavior.

By: Kotler, Philip.
Publisher: New York Free Press 1989Description: 401p.ISBN: 0029184614.Subject(s): Social marketing
List(s) this item appears in: Social Work
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 KOT 1989 (Browse shelf) Available 03442

Includes bibliographical references and index.

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