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Modern marketing theory: critical issues in the philosophy of marketing science.

By: Hunt, Shelby D.
Publisher: Cincinnati, OH South-Western 1991Description: 499p.ISBN: 0538812214.Subject(s): Marketing | Marketing research | Philosophy, Modern | Positivism
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 HUN 1991 (Browse shelf) Available 03450

Includes bibliographical references and index.

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