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Strategic marketing problems: cases and comments

By: Kerin, Roger A.
Publisher: Boston, MA Allyn and Bacon 1990Edition: 5th ed.Description: 732p.ISBN: 0205121292.Subject(s): Marketing - Decision making - Case studies | Marketing - Management - Case studies
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 KER 1990 (Browse shelf) Available 03458

Includes bibliographical references.

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