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Marketing: the core. / Roger A. Kerin, Steven W. Hartley, William Rudelius

By: Kerin, Roger A.
Publisher: Boston, MA McGraw-Hill Irwin 2004Description: 405p.ISBN: 0072547030.Subject(s): Marketing
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 KERma 2004 (Browse shelf) Available 03462

Includes bibliographical references and index.

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