Strategic marketing problems: cases and comments Roger A. Kerin, Robert A. Peterson
By: Kerin, Roger A
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Publisher: Boston, MA Allyn and Bacon 1987Description: 735p.ISBN: 020510553X.Subject(s): Marketing - Decision making - Case studies

Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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USJ Library - Ilha Verde Campus | General Circulation | 658.8 KERst 1987 (Browse shelf) | Available | 03470 |
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658.8 KER 2006 Marketing / | 658.8 KER 2006 Marketing / | 658.8 KERma 2004 Marketing: the core. | 658.8 KERst 1987 Strategic marketing problems: cases and comments | 658.8 KOL 2017 Marketing 4.0 : | 658.8 KOT 1989 Social marketing: strategies for changing public behavior. | 658.8 KOT 1996 Principles of marketing. |
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