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Strategic marketing problems: cases and comments Roger A. Kerin, Robert A. Peterson

By: Kerin, Roger A.
Publisher: Boston, MA Allyn and Bacon 1987Description: 735p.ISBN: 020510553X.Subject(s): Marketing - Decision making - Case studies | Marketing - Management - Case studies
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 KERst 1987 (Browse shelf) Available 03470
Browsing USJ Library - Ilha Verde Campus Shelves , Collection code: General Circulation Close shelf browser
658.8 KER 2006 Marketing / 658.8 KER 2006 Marketing / 658.8 KERma 2004 Marketing: the core. 658.8 KERst 1987 Strategic marketing problems: cases and comments 658.8 KOL 2017 Marketing 4.0 : 658.8 KOT 1989 Social marketing: strategies for changing public behavior. 658.8 KOT 1996 Principles of marketing.

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