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Services marketing: an Asia-Pacific and Australian perspective.

By: Lovelock, Christopher.
Material type: materialTypeLabelBookPublisher: French Forest, NSW Pearson Education Australia 2004Edition: 3rd ed.Description: 579p.ISBN: 1741031621.Subject(s): Customer services – Australia - Marketing | Service industries – Australia – Marketing | Service industries – New Zealand – Marketing | Service industries – Pacific Area – Marketing
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.800994 LOV 2004 (Browse shelf) Available 03488

Includes index.

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