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Strategic marketing problems: cases and comments. / Roger A. Kerin, Robert A. Peterson

By: Kerin, Roger A.
Publisher: Englewood Cliffs, N.J. : Prentice Hall, 1998Edition: 8th ed.Description: xii, 738p. : 29cm.ISBN: 0136328601; 9780136328605.Subject(s): Marketing - Decision making - Case studies | Marketing - Management - Case studiesDDC classification: 658.802
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.802 KER 1998 (Browse shelf) Available 03534
Browsing USJ Library - Ilha Verde Campus Shelves , Collection code: General Circulation Close shelf browser
658.802 FIL 2019 Marketing communications : 658.802 HOO 2004 Marketing strategy and competitive positioning / 658.802 JAI 1993 Marketing planning & strategy / 658.802 KER 1998 Strategic marketing problems: cases and comments. 658.802 KER 2004 Strategic marketing problems : 658.802 KOT 1999 Marketing management : 658.802 KOT 2012 Marketing management :

Includes index.

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