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Marketing management : an Asian perspective / Philip Kotler; Kevin Lane Keller; Swee Hoon Ang; Siew Meng Leong; Chin Tiong Tan.
By: Philip, Kotler
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Contributor(s): Keller, Kevin Lane.
Publisher: Singapore : Pearson Prentice Hall, 2006Description: xxxiii, 830p. : col. ill. ; 28 cm.ISBN: 0131982621.Subject(s): Marketing -- Management | Marketing -- Asia -- ManagementDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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USJ Library - Ilha Verde Campus | General Circulation | 658.8 MAR 2006 (Browse shelf) | Available | 21915 | |
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Book
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USJ Library - Ilha Verde Campus | General Circulation | 658.8 MAR 2006 (Browse shelf) | Available | 05083 |
Browsing USJ Library - Ilha Verde Campus Shelves , Collection code: General Circulation Close shelf browser
| 658.8 MAR 1998 Marketing strategy. | 658.8 MAR 2000 Marketing best practices. | 658.8 MAR 2006 Marketing management : | 658.8 MAR 2006 Marketing management : | 658.8 MAS 1995 Marketing case studies: how to tackle them: how to answer them. | 658.8 MOO 1999 Crossing the chasm: marketing and selling high-tech products to mainstream customers. | 658.8 MYE 1977 Market structure analysis. |
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