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Services marketing : people, technology, strategy

By: Lovelock, Christopher HPublication details: Boston : Prentice Hall, 2011Edition: 7thDescription: xxii, 626 pages : ill., map ; 29 cmISBN: 9780136107217Subject(s): Customer services -- Marketing | Marketing -- Management | Professions -- Marketing | Service industries -- Marketing
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Item type Current library Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Collection
General Circulation 658.8 LOV 2011 (Browse shelf (Opens below)) Available 06502

Includes bibliographical references and indexes.

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