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Services marketing : people, technology, strategy

By: Lovelock, Christopher H.
Publisher: Boston : Prentice Hall, 2011Edition: 7th.Description: xxii, 626 pages : ill., map ; 29 cm.ISBN: 9780136107217.Subject(s): Customer services -- Marketing | Marketing -- Management | Professions -- Marketing | Service industries -- Marketing
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 LOV 2011 (Browse shelf) Available 06502

Includes bibliographical references and indexes.

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