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Basic marketing research : using Microsoft Excel data analysis

By: Burns, Alvin C. ; Bush, Ronald F.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008Edition: 2nd ed.Description: xxix, 4-510 pages : col. ill. ; 26 cm.ISBN: 9780132059589.Subject(s): Marketing research
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.83 BUR 2008 (Browse shelf) Available 06558

Includes bibliographical references (p. 489-498) and indexes.

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