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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

By: Schiffman, Leon G.
Publisher: Boston, Mass. : Pearson Prentice Hall, 2010Edition: 10th Ed.Description: 592 p. : col. ill.; 28 cm.ISBN: 9780137006700.Subject(s): Consumer behavior | Marketing | Motivation research (Marketing)
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Book Book USJ Library - Ilha Verde Campus
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General Circulation 658.8342 SCH 2010 (Browse shelf) Available 13273

Includes bibliographical references and indexes

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