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Design th!nking / Gavin Ambrose, Paul Harris.

By: Ambrose, Gavin.
Contributor(s): Harris, Paul, 1971-.
Series: Basics design: 08.Description: 199 pages : illustrations (chiefly color) ; 24 cm.ISBN: 9782940411177 (pbk.); 2940411174 (pbk.).Other title: Design thinking.Subject(s): Graphic arts | Graphic design (Typography) | Graphic arts -- Decision making | Graphic design (Typography) -- Decision makingDDC classification: 741.6
Contents:
Stages of thinking -- The design process -- Stage 1 - Define -- Stage 2 - Research -- Stage 3 - Ideate -- Stage 4 - Prototype -- Stage 5 - Select -- Stage 6 - Implement -- Stage 7 - Learn -- Example project -- Research -- Identifying drivers -- Information gathering -- Target groups -- Samples and feedback -- Idea generation -- Basic design directions -- Themes of thinking -- Inspiration and references -- Brainstorming -- Value -- Inclusion -- Sketching -- Presenting ideas -- Refinement -- Thinking in images -- Thinking in signs -- Appropriation -- Humour -- Personification -- Visual metaphors -- Modification -- Thinking in words -- Words and language -- Type 'faces' -- Thinking in shapes -- Thinking in proportions -- Thinking in colour -- Prototyping -- Developing designs -- 'Types' of prototype -- Vocabulary -- Implementation -- Format -- Materials -- Finishing -- Media -- Scale -- Series/Continuity.
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 741.6 AMB 2010 (Browse shelf) Available 13876

Includes bibliographical references.

Stages of thinking -- The design process -- Stage 1 - Define -- Stage 2 - Research -- Stage 3 - Ideate -- Stage 4 - Prototype -- Stage 5 - Select -- Stage 6 - Implement -- Stage 7 - Learn -- Example project -- Research -- Identifying drivers -- Information gathering -- Target groups -- Samples and feedback -- Idea generation -- Basic design directions -- Themes of thinking -- Inspiration and references -- Brainstorming -- Value -- Inclusion -- Sketching -- Presenting ideas -- Refinement -- Thinking in images -- Thinking in signs -- Appropriation -- Humour -- Personification -- Visual metaphors -- Modification -- Thinking in words -- Words and language -- Type 'faces' -- Thinking in shapes -- Thinking in proportions -- Thinking in colour -- Prototyping -- Developing designs -- 'Types' of prototype -- Vocabulary -- Implementation -- Format -- Materials -- Finishing -- Media -- Scale -- Series/Continuity.

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