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Marketing management : an Asian perspective / Philip Kotler, ... [et al.]

By: Kotler, Philip.
Contributor(s): Kotler, Philip.
Series: Pearson one: Publisher: Singapore : Prentice Hall, c2009Edition: 5th ed.Description: xxxviii, 750 p. : ill. (some col.) ; 28 cm.ISBN: 9789810679934; 9810679939.Subject(s): Marketing -- Management | Marketing -- Asia -- ManagementDDC classification:
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.802 MAR 2009 (Browse shelf) Available 21916

" ... is an adaptation of Marketing management, 13th edition ..."

Includes bibliographical references and index.

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