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Services marketing : integrating customer focus across the firm / Valarie A Zeithaml; Mary Jo Bitner.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill/Irwin, c2003Edition: 3rd ed. ; International ed.Description: xx, 668 pages : illustrations ; 26 cm.ISBN: 0071199144.Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8
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Book Book USJ Library - Ilha Verde Campus
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Book Book USJ Library - Ilha Verde Campus
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Book Book USJ Library - Ilha Verde Campus
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658.8 KER 2006 Marketing / 658.8 ROL 2015 Asian brand strategy : 658.8 WON 2007 The glittering silver market : 658.8 ZEI 2003 Services marketing : 658.802 KOT 2012 Marketing management : 658.827 BIG 2011 Big brand theory / 658.827 JOH 2016 Branding :

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