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Services marketing : integrating customer focus across the firm / Valarie A Zeithaml; Mary Jo Bitner.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Publisher: Boston : McGraw-Hill/Irwin, c2003Edition: 3rd ed. ; International ed.Description: xx, 668 pages : illustrations ; 26 cm.ISBN: 0071199144.Subject(s): Customer services | Service industries -- MarketingDDC classification:
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Item type Current location Collection Call number Status Notes Date due Barcode
Accompany Materials Accompany Materials USJ Library - Ilha Verde Campus
General Circulation 658.8 ZEI 2003 Available 24714
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 ZEI 2003 Available 21917
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 ZEIse 2003 Available With 1 cd 03515
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 ZEIse 2003 Available 03516

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