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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

By: Wheeler, Alina.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, c2013Edition: Fourth edition.Description: x, 326 pages : color illustrations ; 29 cm.ISBN: 9781118099209 (cloth); 9781118465011 (ebk).Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name products | DESIGN / Graphic Arts / GeneralDDC classification: 658.827 Online resources: Publisher description | Table of contents only | Contributor biographical information Summary: "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
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Book Book USJ Library - Ilha Verde Campus
General Circulation 658.827 WHE 2013 (Browse shelf) Available 22124

Includes bibliographical references (pages 314-315) and index.

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--

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