Marketing management : an Asian perspective / Philip Kotler ... [et al.]Publication details: Singapore ; New York : Prentice Hall, 1999Edition: 2nd edDescription: xvi, 904 p. : ill. (some col.), ports. ; 24 cmISBN: 0130109800Other title: Asian perspectiveSubject(s): Marketing -- Management | Marketing -- Asia -- ManagementDDC classification: 658.802
|Item type||Current library||Collection||Call number||Status||Date due||Barcode|
|Book||USJ Library - Ilha Verde Campus General Collection||General Circulation||658.802 KOT 1999 (Browse shelf (Opens below))||Available||22708|
Includes bibliographical references and indexes.
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.