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Marketing management : an Asian perspective / Philip Kotler ... [et al.]

By: Kotler, PhilipContributor(s): Kotler, Philip | Prentice-Hall, incPublication details: Singapore ; New York : Prentice Hall, 1999Edition: 2nd edDescription: xvi, 904 p. : ill. (some col.), ports. ; 24 cmISBN: 0130109800Other title: Asian perspectiveSubject(s): Marketing -- Management | Marketing -- Asia -- ManagementDDC classification: 658.802
Partial contents:
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
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Item type Current library Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Collection
General Circulation 658.802 KOT 1999 (Browse shelf (Opens below)) Available 22708

Includes bibliographical references and indexes.

Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.

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