Marketing management : an Asian perspective / Philip Kotler ... [et al.]
By: Kotler, Philip.
Contributor(s): Kotler, Philip | Prentice-Hall, inc.Publisher: Singapore ; New York : Prentice Hall, 1999Edition: 2nd ed.Description: xvi, 904 p. : ill. (some col.), ports. ; 24 cm.ISBN: 0130109800.Other title: Asian perspective.Subject(s): Marketing -- Management | Marketing -- Asia -- ManagementDDC classification:
|Item type||Current location||Collection||Call number||Status||Date due||Barcode|
|Book||USJ Library - Ilha Verde Campus||General Circulation||658.802 KOT 1999 (Browse shelf)||Available||22708|
Includes bibliographical references and indexes.
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.