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Marketing planning & strategy / Subhash C. Jain.

By: Jain, Subhash C, 1942-.
Publisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1993Edition: 4th ed.Description: xvii, 871 p. : ill. ; 24 cm.ISBN: 0538826487 (alk. paper).Subject(s): Marketing -- ManagementDDC classification:
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.802 JAI 1993 (Browse shelf) Available 23628

Includes bibliographical references and indexes.

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