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Strategic marketing problems : cases and comments / Roger A. Kerin & Robert A. Peterson.

By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Publisher: New Jersey : Pearson Prentice Hall, c2004Edition: International ed.Description: viii, 696 pages : illustrations (some color) ; 29 cm.ISBN: 9780131230309.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.802
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.802 KER 2004 (Browse shelf) Available 22322

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