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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.
Publisher: Boston : Pearson, c2013Edition: 4th ed.Description: 590 p. : col. ill. ; 29 cm.ISBN: 9780273779414(pbk.).Subject(s): Brand name products -- ManagementDDC classification: 658.8/27
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Collection
General Circulation 658.827 KEL 2003 (Browse shelf) Available 24502

Includes bibliographical references and index.

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