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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-Publication details: Boston : Pearson, c2013Edition: 4th edDescription: 590 p. : col. ill. ; 29 cmISBN: 9780273779414(pbk.)Subject(s): Brand name products -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7 | K45 2013
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Item type Current library Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Collection
General Circulation 658.827 KEL 2003 (Browse shelf (Opens below)) Available 24502
Browsing USJ Library - Ilha Verde Campus shelves, Collection: General Circulation Close shelf browser (Hides shelf browser)
658.827 BRA 2019 Blue Bottle Coffee / 658.827 BRA 2020 MontBlanc / 658.827 JOH 2016 Branding : 658.827 KEL 2003 Strategic brand management : 658.827 OKO 2007 Luxury Fashion Branding : 658.827 WHE 2013 Designing brand identity : 658.827 WHE 2018 Designing brand identity :

Includes bibliographical references and index.

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