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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.
Publisher: Boston : Pearson, c2013Edition: 4th ed.Description: 590 p. : col. ill. ; 29 cm.ISBN: 9780273779414(pbk.).Subject(s): Brand name products -- ManagementDDC classification:
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Collection
General Circulation 658.827 KEL 2003 (Browse shelf) Available 24502
Browsing USJ Library - Ilha Verde Campus Shelves , Collection code: General Circulation Close shelf browser
658.802 KOT 2012 Marketing management : 658.827 BIG 2011 Big brand theory / 658.827 JOH 2016 Branding : 658.827 KEL 2003 Strategic brand management : 658.8342 GEN 2013 Neuromarketing for dummies / 658.8342 PAG 2015 Digital Neuromarketing / 658.8342 RAM 2015 Introduction to neuromarketing & consumer neuroscience /

Includes bibliographical references and index.

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