The global entrepreneur : taking your business international / James F. Foley.
By: Foley, James F.Material type: BookPublisher: [S.l.] : James F. Foley, c2014Edition: 3rd ed.Description: xix, 394 p. : ill. ; 24 cm.ISBN: 0975315315 (pbk.); 9780975315316 (pbk.).Subject(s): Export marketing -- United States | International business enterprises -- United States -- Management | International tradeDDC classification: 658.84
|Item type||Current location||Collection||Call number||Status||Date due||Barcode|
|Book||Green Campus 1/F General Circulation||General Circulation||658.84 FOL 2014 (Browse shelf)||Available||28515|
Section 1. Before you go global. Why go global? -- When is a company ready to go global? -- Harmonized codes : classifying your export products -- Which foreign markets will be successful for your product? -- Selecting foreign markets -- Sources of international marketing data -- Section 2. Getting global. Foreign market entry mode selection -- Finding your partners for indirect exporting -- Finding your partners for direct exporting -- International business across cultures -- International product and pricing -- Legal considerations -- Tax and accounting issues -- Section 3. The mechanics of going global. Logistics -- Documentation and export compliance -- Financial risk, payment methods, and trade finance -- Section 4. Sustaining global success. Setting a pace for your export growth : assessing your export progress and success -- Managing International channels of distribution -- International advertising, public relations, and trade missions/shows -- Key to success : a customer orientation -- Sustaining success through clear communication and managing change -- The Internet and international trade -- Appendix A : Sample international distribution agreement -- Appendix B : The nine basic export documents : sample forms and instructions -- Appendix C : The NAFTA certificate of origin