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Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll, Business & Brand Strategist, Senior Advisor, Martin Roll Company, Singapore.

By: Roll, Martin, 1967-.
Material type: materialTypeLabelBookPublisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015Edition: 2nd edition, revised and updated.Description: xx, 335 pages: illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137359162 (hardback).Subject(s): Brand name products -- Asia -- Management | Brand name products -- Asia -- MarketingDDC classification: 658.8
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Book Book USJ Library - Ilha Verde Campus
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General Circulation 658.8 ROL 2015 (Browse shelf) Available 25086
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Includes bibliographical references and index.

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