USJ Logo
Normal view MARC view ISBD view

Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll, Business & Brand Strategist, Senior Advisor, Martin Roll Company, Singapore.

By: Roll, Martin, 1967-.
Publisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015Edition: 2nd edition, revised and updated.Description: xx, 335 pages: illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137359162 (hardback).Subject(s): Brand name products -- Asia -- Management | Brand name products -- Asia -- Marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.8 ROL 2015 Available 25086

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha