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Typographic design : form and communication / Rob Carter, Sandra Maxa, Mark Sanders, Philip B. Meggs, Ben Day.

Contributor(s): Day, Ben [author.] | Maxa, Sandra [author.] | Meggs, Philip B [author.] | Sanders, Mark (Mark Allen) [author.].
Material type: materialTypeLabelBookPublisher: Hoboken, New Jersey : Wiley, [2018]Edition: 7th edition.Description: 1 online resource.Subject(s): Graphic design (Typography) | Printing -- Style manualsDDC classification: 686.224
Contents:
The evolution of typography -- The anatomy of typography -- Legibility -- The typographic grid -- Syntax and communication -- The typographic message -- The evolution of typographic technology -- Typography in time and motion -- Case studies in typographic design -- Typographic design education -- Typographic design process -- Type specimens.
Summary: "This book is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, type can communicate so much more than the words themselves; in fact, the written words and the "real" message can be at odds. Typography design determines how you feel about a message, the associations you make, and ultimately, the overall success of the piece. Typography design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts"-- Provided by publisher.
List(s) this item appears in: Design
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Includes bibliographical references and index.

The evolution of typography -- The anatomy of typography -- Legibility -- The typographic grid -- Syntax and communication -- The typographic message -- The evolution of typographic technology -- Typography in time and motion -- Case studies in typographic design -- Typographic design education -- Typographic design process -- Type specimens.

"This book is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, type can communicate so much more than the words themselves; in fact, the written words and the "real" message can be at odds. Typography design determines how you feel about a message, the associations you make, and ultimately, the overall success of the piece. Typography design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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