Big brand theory / [chief editor, Wang Shaoqiang].
Contributor(s): Wang, Shaoqiang.Publisher: Berkeley, CA : Gingko Press, c2011Description: 255 p. : col. ill. ; 28 cm.ISBN: 9781584234456.Subject(s): Branding (Marketing) -- Case studies -- Pictorial works | Branding (Marketing) -- Pictorial works | Brand name products -- Pictorial worksDDC classification:
|Item type||Current location||Collection||Call number||Status||Date due||Barcode|
|Book||USJ Library - Ilha Verde Campus General Collection||General Circulation||658.827 BIG 2011 (Browse shelf)||Reserved for Library Use Only||28887|
Includes index of design agencies, including a brief description and company URL.
Lifestyle goods and servies -- Food and drink -- fashion -- culture and promotion
Big Brand Theory presents a discriminating selection of the highest-profile and most clever branding campaigns and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness. Case studies for key players such as Adidas, Converse, Starbucks, PUMA, Nike, Isse Miyake, Lacoste, and Levi's illustrate the crucial factes of projecting a relevant and dynamic identity. Branding concepts are broken down into varied elements: for example, Nike's integrated campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, high-end designer products and girfts. Big Brand Theory is an indispensible multi-industry "best-of" presenting what it takes to reach today's consumer.