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Big brand theory / [chief editor, Wang Shaoqiang].

Contributor(s): Wang, Shaoqiang.
Material type: materialTypeLabelBookPublisher: Berkeley, CA : Gingko Press, c2011Description: 255 p. : col. ill. ; 28 cm.ISBN: 9781584234456.Subject(s): Branding (Marketing) -- Case studies -- Pictorial works | Branding (Marketing) -- Pictorial works | Brand name products -- Pictorial worksDDC classification:
Contents:
Lifestyle goods and servies -- Food and drink -- fashion -- culture and promotion
Summary: Big Brand Theory presents a discriminating selection of the highest-profile and most clever branding campaigns and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness. Case studies for key players such as Adidas, Converse, Starbucks, PUMA, Nike, Isse Miyake, Lacoste, and Levi's illustrate the crucial factes of projecting a relevant and dynamic identity. Branding concepts are broken down into varied elements: for example, Nike's integrated campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, high-end designer products and girfts. Big Brand Theory is an indispensible multi-industry "best-of" presenting what it takes to reach today's consumer.
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Circulation 658.827 BIG 2011 Reserved for Library Use Only 28887

Includes index.

Includes index of design agencies, including a brief description and company URL.

Lifestyle goods and servies -- Food and drink -- fashion -- culture and promotion

Big Brand Theory presents a discriminating selection of the highest-profile and most clever branding campaigns and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness. Case studies for key players such as Adidas, Converse, Starbucks, PUMA, Nike, Isse Miyake, Lacoste, and Levi's illustrate the crucial factes of projecting a relevant and dynamic identity. Branding concepts are broken down into varied elements: for example, Nike's integrated campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, high-end designer products and girfts. Big Brand Theory is an indispensible multi-industry "best-of" presenting what it takes to reach today's consumer.

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