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The glittering silver market : the rise of elderly consumers in Asia / Yuwa Hedrick-Wong.

By: Wong, Yuwa, 1952-.
Material type: materialTypeLabelBookPublisher: Singapore ; Hoboken, NJ ; Chichester, England : John Wiley & Sons (Asia), 2007Description: ix, 166 p. : ill. ; 21 cm.ISBN: 0470822074; 9780470822074.Subject(s): Older consumers -- Asia | Target marketing -- Asia | Market segmentation -- AsiaDDC classification: 658.8 Online resources: Table of contents only
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
1/F General Circulation
General Circulation 658.8 WON 2007 (Browse shelf) Available 28970
Browsing USJ Library - Ilha Verde Campus Shelves , Collection code: General Circulation Close shelf browser
658.8 BOO 2004 Contemporary marketing / 658.8 KER 2006 Marketing / 658.8 ROL 2015 Asian brand strategy : 658.8 WON 2007 The glittering silver market : 658.8 ZEI 2003 Services marketing : 658.802 KOT 2012 Marketing management : 658.827 BIG 2011 Big brand theory /

Includes bibliographical references (p. 159-162) and index.

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