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A smile in the mind : witty thinking in graphic design / Beryl McAlhone & David Stuart, Greg Quinton & Nick Asbury.

By: McAlhone, Beryl (Design writer) [author.].
Contributor(s): Stuart, David [author.] | Quinton, Greg [author.] | Asbury, Nick (Designer) [author.].
Publisher: London : Phaidon Press Ltd. 2016Edition: Revised and expanded edition.Description: 272 pages : illustrations (chiefly color) ; 29 cm.ISBN: 9780714869353.Other title: Witty thinking in graphic design.Subject(s): Commercial art -- Themes, motives | Wit and humor in art | Wit and humor in advertisingGenre/Form: Illustrated works.DDC classification: 745.4
The case for wit -- Types of wit -- Wit in practice -- Wit in the world -- How I got the idea.
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Collection
General Circulation 745.4 ALH 2016 (Browse shelf) Available 29260
Browsing USJ Library - Ilha Verde Campus Shelves , Collection code: General Circulation Close shelf browser
745.2001 NOR 2013 The Design of Everyday Things / 745.2068 AIR 2013 Work for money, design for love : 745.209 ANT 2005 Humble masterpieces : 745.4 ALH 2016 A smile in the mind : 745.4 DES 2009 Design studies : 745.4 DES 2014 Design as future-making / 745.4 DES 2015 The design process /

"First published in 1996"--Colophon.

Forty years of "witty thinking" from over 300 designers, including hundreds of visual examples and interviews with the world's top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art. Features the work of the most prominent designers from across the globe. Includes interviews with over 20 of the world's top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher. An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field.

Includes index.

The case for wit -- Types of wit -- Wit in practice -- Wit in the world -- How I got the idea.

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