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Color design workbook : a real-world guide to using color in graphic design / Sean Adams with Terry Lee Stone.

By: Adams, Sean [author.].
Contributor(s): Stone, Terry Lee [author.].
Material type: materialTypeLabelBookPublisher: Beverly, M.A. : Rockport publishers, c2017Edition: New, revised edition.Description: 240 pages : color illustrations ; 23 cm.ISBN: 9781631592928.Subject(s): Graphic arts -- Technique | Commercial art -- Themes, motives | Color in advertising | Color in designDDC classification: 741.6 Summary: "Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers."--provided by Amazon.com
List(s) this item appears in: Design
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
1/F General Circulation
General Circulation 741.6 ADM 2017 (Browse shelf) Available 29975

"Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers."--provided by Amazon.com

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