Color design workbook : a real-world guide to using color in graphic design / Sean Adams with Terry Lee Stone.
Contributor(s): Stone, Terry Lee [author.].Publisher: Beverly, M.A. : Rockport publishers, c2017Edition: New, revised edition.Description: 240 pages : color illustrations ; 23 cm.ISBN: 9781631592928.Subject(s): Graphic arts -- Technique | Commercial art -- Themes, motives | Color in advertising | Color in designDDC classification: 741.6
|Item type||Current location||Collection||Call number||Status||Date due||Barcode|
|Book||USJ Library - Ilha Verde Campus General Collection||General Circulation||741.6 ADM 2017 (Browse shelf)||Available||29975|
"Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers."--provided by Amazon.com