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Consumer behavior

By: Schiffman, Leon G. ; Kanuk, Leslie Lazar.
Publisher: Upper Saddle River, N.J. Pearson Prentice Hall 2007Edition: 9th ed.Description: xix, 541, [61] p. : col. ill.ISBN: 013237093X.Subject(s): Consumer behavior. 2 Motivation research (Marketing)
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Includes bibliographical references and index

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