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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, Philip [author.].
Contributor(s): Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.].
Description: xix, 184 pages ; 24 cm.ISBN: 9781119341208.Other title: Marketing four point zero.Subject(s): Internet marketing | MarketingDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode
Book Book USJ Library - Ilha Verde Campus
General Collection
General Circulation 658.8 KOL 2017 (Browse shelf) Available 27431
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658.5752 ULR 2020 Product design and development / 658.8 KEL 2016 Marketing Management / 658.8 KER 2006 Marketing / 658.8 KOL 2017 Marketing 4.0 : 658.8 ROL 2015 Asian brand strategy : 658.8 WON 2007 The glittering silver market : 658.8 ZEI 2003 Services marketing :

Includes index.

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