Kerin, Roger A. <br/><br/>
Strategic marketing problems: cases and comments 
Roger A. Kerin, Robert A. Peterson 
 - Boston, MA  Allyn and Bacon  1987 
 - 735p 
<br/><br/><label>ISBN: </label>020510553X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision making - Case studies<br/>Marketing - Management - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8