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Marketing theory and metatheory

by Bartels, Robert.

Publisher: Homewood, IL : Richard D. Irwin, 1970Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 380.101 BAR 1970] (1).

Principles of marketing Philip Kotler, Gary Armstrong.

by Kotler, Philip.

Publisher: Upper Saddle River, NJ Pearson Education, Inc. 2004Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KOT 2004] (3).

The everything business planning book: how to plan for success in a new or growing business

by Jensen, Marlene.

Publisher: Avon, MA Adams Media Corporation 2001Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.4012 JEN 2001] (1).

Principles of marketing.

by Kotler, Philip.

Edition: 7th ed.Publisher: Upper Saddle River, NJ Prentice Hall 1996Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KOT 1996] (2).

Competitive marketing strategy for Europe: developing, maintaining and defending competitive advantage. / Linden Brown and Malcolm H.B. MacDonald

by Brown, Linden.

Publisher: London Macmillan 1994Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 BRO 1994] (1).

Managing new products: competing through excellence.

by Kuczmarski, Thomas D.

Publisher: Englewood Cliffs, NJ Prentice Hall 1988Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.575 KUC 1988] (1).

The marketing imagination.

by Levitt, Theodore.

Edition: New, expanded editionPublisher: New York Free Press 1986Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 LEV 1986] (1).

Fundamentals of marketing.

by Stanton, William J.

Edition: 5th ed.Publisher: Tokyo McGraw Hill Kogakusha 1978Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 STA 1978] (1).

Contemporary marketing / Louis E Boone & David L Kurtz.

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Publisher: Mason, OH : South-Western, 2004Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 BOO 2004] (2).

Marketing best practices. / Michael R. Czinkota [et al]

by Czinkota, Michael R. [et. al].

Publisher: Fort Worth, TX Dryden Press 2000Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 MAR 2000] (1).

Purple cow : transform your business by being remarkable.

by Godin, Seth.

Publisher: New York : Penguin Books, 2000Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 GOD 2002] (1).

Modern marketing theory: critical issues in the philosophy of marketing science.

by Hunt, Shelby D.

Publisher: Cincinnati, OH South-Western 1991Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 HUN 1991] (1).

Marketing theory: conceptual foundations of research in marketing.

by Hunt, Shelby D.

Publisher: Columbus, OH Grid 1976Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 HUNma 1976] (1).

Marketing strategy. / O.C. Ferrell [et. al]

by Ferrell, O.C. [et. al].

Publisher: Fort Worth, TX Dryden Press 1998Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 MAR 1998] (1).

Marketing in private and public nonprofit organizations: perspectives and illustrations.

by Gaedeke, Ralph M.

Publisher: Santa Monica, CA Goodyear Publishing 1977Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 GAE 1977] (1).

Marketing theory: classic and contemporary readings. / Jagdish N. Sheth, Dennis E. Garrett

by Sheth, Jagdish N.

Publisher: Cincinnati, OH South-Western 1986Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 SHEma 1986] (1).

Marketing.

by Skinner, Steven J.

Edition: 2nd ed.Publisher: Boston, MA Houghton Mifflin 1994Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 SKI 1994] (1).

Marketing: the core. / Roger A. Kerin, Steven W. Hartley, William Rudelius

by Kerin, Roger A.

Publisher: Boston, MA McGraw-Hill Irwin 2004Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KERma 2004] (1).

Marketing in action. / Jon Sutherland and Nigel Gross

by Sutherland, John.

Publisher: London Pitman Publishing 1991Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 SUT 1991] (1).

Marketing case studies: how to tackle them: how to answer them. / Lester Massingham and Geoff Lancaster

by Massingham, Lester.

Edition: 2nd ed.Publisher: Oxford Butterworth Heinemann 1995Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 MAS 1995] (1).

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