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Marketing theory and metatheory
by Bartels, Robert. Publisher: Homewood, IL : Richard D. Irwin, 1970Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 380.101 BAR 1970] (1).
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Principles of marketing Philip Kotler, Gary Armstrong.
by Kotler, Philip. Publisher: Upper Saddle River, NJ Pearson Education, Inc. 2004Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KOT 2004] (3).
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The everything business planning book: how to plan for success in a new or growing business
by Jensen, Marlene. Publisher: Avon, MA Adams Media Corporation 2001Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.4012 JEN 2001] (1).
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Principles of marketing.
by Kotler, Philip. Edition: 7th ed.Publisher: Upper Saddle River, NJ Prentice Hall 1996Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KOT 1996] (2).
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Competitive marketing strategy for Europe: developing, maintaining and defending competitive advantage. / Linden Brown and Malcolm H.B. MacDonald
by Brown, Linden. Publisher: London Macmillan 1994Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 BRO 1994] (1).
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Managing new products: competing through excellence.
by Kuczmarski, Thomas D. Publisher: Englewood Cliffs, NJ Prentice Hall 1988Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.575 KUC 1988] (1).
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The marketing imagination.
by Levitt, Theodore. Edition: New, expanded editionPublisher: New York Free Press 1986Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 LEV 1986] (1).
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Fundamentals of marketing.
by Stanton, William J. Edition: 5th ed.Publisher: Tokyo McGraw Hill Kogakusha 1978Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 STA 1978] (1).
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Contemporary marketing / Louis E Boone & David L Kurtz.
by Boone, Louis E | Kurtz, David L. Edition: 11th ed.Publisher: Mason, OH : South-Western, 2004Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 BOO 2004] (2).
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Marketing best practices. / Michael R. Czinkota [et al]
by Czinkota, Michael R. [et. al]. Publisher: Fort Worth, TX Dryden Press 2000Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 MAR 2000] (1).
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Purple cow : transform your business by being remarkable.
by Godin, Seth. Publisher: New York : Penguin Books, 2000Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 GOD 2002] (1).
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Modern marketing theory: critical issues in the philosophy of marketing science.
by Hunt, Shelby D. Publisher: Cincinnati, OH South-Western 1991Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 HUN 1991] (1).
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Marketing theory: conceptual foundations of research in marketing.
by Hunt, Shelby D. Publisher: Columbus, OH Grid 1976Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 HUNma 1976] (1).
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Marketing strategy. / O.C. Ferrell [et. al]
by Ferrell, O.C. [et. al]. Publisher: Fort Worth, TX Dryden Press 1998Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 MAR 1998] (1).
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Marketing in private and public nonprofit organizations: perspectives and illustrations.
by Gaedeke, Ralph M. Publisher: Santa Monica, CA Goodyear Publishing 1977Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 GAE 1977] (1).
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Marketing theory: classic and contemporary readings. / Jagdish N. Sheth, Dennis E. Garrett
by Sheth, Jagdish N. Publisher: Cincinnati, OH South-Western 1986Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 SHEma 1986] (1).
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Marketing.
by Skinner, Steven J. Edition: 2nd ed.Publisher: Boston, MA Houghton Mifflin 1994Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 SKI 1994] (1).
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Marketing: the core. / Roger A. Kerin, Steven W. Hartley, William Rudelius
by Kerin, Roger A. Publisher: Boston, MA McGraw-Hill Irwin 2004Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KERma 2004] (1).
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Marketing in action. / Jon Sutherland and Nigel Gross
by Sutherland, John. Publisher: London Pitman Publishing 1991Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 SUT 1991] (1).
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Marketing case studies: how to tackle them: how to answer them. / Lester Massingham and Geoff Lancaster
by Massingham, Lester. Edition: 2nd ed.Publisher: Oxford Butterworth Heinemann 1995Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 MAS 1995] (1).
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