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Services marketing : integrating customer focus across the firm / Valarie A Zeithaml; Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed. ; International ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 ZEI 2003] (4).

Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / edited by William J. Glynn and James G. Barnes.

by Glynn, William J | Barnes, James G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester ; New York : Wiley, c1995Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658 GLY 1995] (1).

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