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Marketing challenges: cases and exercises.

by Lovelock, Christopher H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw Hill 1993Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 LOV 1993] (1).

Services marketing in Asia: managing people, technology and strategy Christopher Lovelock, Jochen Wirtz, Hean Tat Keh.

by Lovelock, Christopher.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore Prentice Hall 2002Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 LOVse 2002] (1).

Services marketing: an Asia-Pacific and Australian perspective.

by Lovelock, Christopher.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: French Forest, NSW Pearson Education Australia 2004Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.800994 LOV 2004] (1).

Services marketing: text, cases and readings.

by Lovelock, Christopher H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, NJ Prentice Hall 1984Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 LOV 1984] (1).

Services marketing: people, technology, strategy.

by Lovelock, Christopher.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ Prentice Hall 2001Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 LOV 2001] (1).

Instructor's manual: services marketing in Asia. Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

by Lovelock, Christopher.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 LOV 2002] (1).

Services marketing : people, technology, strategy

by Lovelock, Christopher H.

Edition: 7thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Prentice Hall 2011Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 LOV 2011] (1).

Marketing challenges : cases and exercises / [edited by] Christoper H. Lovelock, Charles B. Weinberg.

by Lovelock, Christopher H | Lovelock, Christopher H | Weinberg, Charles B.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw Hill, 1993Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 LOV 1989] (1).

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