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Marketing strategy and competitive positioning. / Graham J. Hooley, John A. Saunders, Nigel F. Piercy

by Hooley, Graham J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England Prentice Hall 2004Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.802 HOO 2004] (1).

Marketing management Philip Kotler, Kevin Lane Keller.

by Kotler, Philip.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson/Prentice-Hall c2006Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KOT 2006] (3).

Marketing management.

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ Prentice Hall 2003Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KOT 2003] (1).

Marketing theory and metatheory

by Bartels, Robert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, IL Richard D. Irwin 1970Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 380.101 BAR 1970] (1).

Essentials of marketing high technology

by Shanklin, William L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington, MA Lexington Books 1987Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 338.476 SHA 1987] (1).

Marketing for hospitality and tourism

by Kotler, Philip.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ Prentice Hall 2003Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 647.940688 KOT 2003] (1).

Principles of marketing Philip Kotler, Gary Armstrong.

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ Pearson Education, Inc. 2004Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KOT 2004] (3).

Strategic marketing for educational institutes.

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 1995Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 371.206 KOT 1995] (1).

E shock: the electronic shopping revolution: strategies for retailers and manufacturers

by De Kare-Silver, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1999Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.84 DE 1999] (1).

Strategic market planning: the pursuit of competitive advantage Day, George S.

by Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: St. Paul, MN West Publishing 1984Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.83 DAY 1984] (1).

The everything business planning book: how to plan for success in a new or growing business

by Jensen, Marlene.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Avon, MA Adams Media Corporation 2001Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.4012 JEN 2001] (1).

Global and transnational business : strategy and management / George Stonehouse [et. al]

by Stonehouse, George.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester, UK : John Wiley & Sons, 2000Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.4012 GLO 2000] (1).

Services marketing management: an international perspective.

by Kasper, Hans.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1999Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KAS 1999] (1).

Successful service operations management.

by Metters, Richard [et.al].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, OH South-Western 2006Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.812 SUC 2006] (1).

Principles of marketing.

by Kotler, Philip.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ Prentice Hall 1996Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KOT 1996] (2).

Global marketing management.

by Kotabe, Masaaki.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1998Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.848 KOT 1998] (2).

Global marketing: foreign entry, local marketing and global management.

by Johansson, Johny K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, IL Irwin 1997Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.848 JOH 1997] (3).

Marketing management: analysis, planning, implementation, and control.

by Kotler, Philip.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ Prentice-Hall 1997Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 KOT 1997] (5).

International marketing strategy.

by Bradley, Frank.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Prentice-Hall 1995Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.848 BRA 1995] (2).

Marketing decision making: analytic framework and cases.

by O'Dell, William F.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinatti, OH South-Western 1988Availability: Items available for loan: USJ Library - Ilha Verde Campus [Call number: 658.8 MAR 1988] (1).

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